Wordcamp 2007: The Next Topic

1:00 PM Lorelle Van FossenKick-Ass Content Connection

 

  • We would have gotten a free book, but UPS has proven unreliable. It is possible that a certain British Boy Wizard has gummed up the shipping works.
  • Problem with Blogs (according to her Israeli pal): Too many posts look like they were written in 10 minutes by bad spellers and deficient typists.
  • Secret to good blogs: “Show something new.” Failing that, “Show them something old in a new way.”
  • Search before you write. Try to ignore the ubiquitous and focus on the fresh. Look for what is missing on any given topic. (I like the way she speaks. She is animated without being annoying about it.)
  • You are the editor and publisher. Inspect your content, and thereby find the holes.
  • Lay off the feeds first thing in the morning. Look at them at night, and sleep on it. Think about before writing (unless you blog the news) because you cannot be the first out of the gate so don’t bother trying.
  • Blogging in the moment causes haste, you process without thinking and your readers will do the same as they read. Calm posts lead to calm readers, and calm readers will perceive you as wise.
  • “Relationship Blogging” is the new black. Comments create conversation.
  • Check out Liz Strauss. She says that you blog for yourself. What are you saying? Blog for yourself and to yourself. You create a sense of home and a place unique to you that will create the same sense in the reader.
  • When a blogger is faking it –
    • Inaccurate Information
    • Too many ads
    • Linkdumping/blockquoting without your own words
    • Reposted Twitter feeds (Someone in audience has been accused of having intercourse with her computer. She doesn’t deny it).
    • “Dear Diary” events from boring people’s boring lives without engaging the audience. No one cares what you had for breakfast. Unless you were ancient and blogged about it on the Dead Sea Scrolls. Then, it’s gold.
  • Blog for the future. Blog well. Blog for the children. (She’s reaching a bit here.) In Israel, there is a saying about “fucking the land” inserting yourself, penetrating it so that you build something for future generations.
  • Stop whining about not having any commenters. Improve the conversation:
    • Stop writing for your 8th grade teacher because she was probably a bitch.
    • Purposely leave things unfinished to encourage readers to fill in the blanks. Incomplete thoughts allow readers to complete them. Lists of 6 or 7 encourage readers.
    • Responding to every comment is crap. Trick your readers into thinking that you respond to every comment. (They are a cowardly and superstitious lot.)
    • Don’t ask “What do you think?” It doesn’t work. Pretend that your reader is like an old friend or your partner in an old married couple. Make readers finish your sentences.
    • Blog about what other bloggers are writing about. Link to meaningful conversations. Memes are stupid.
    • circularcommunications.com a guy made an interview by blockquoting her old posts. (She finds her own ideas brilliant. Who’s to say she is wrong?)
    • Comment on other blogs, preferably in an intelligent manner. This will encourage others to click back and find out just how clever you are. Comment incompletely. Help each other carry on the conversation.
    •  (She is now giving shout-outs to members of the audience, including a guy who gave her a ride on a motorcycle. She also talks about Israel a great deal in the manner that people who have lived in foreign countries are wont to do.)
    • Be generous in your backlinking.
  • Return to the spirit of the pioneer.
  • Entertainment Blogs:
    • “Blogotainment” (A ridiculous word that the speaker did not come up with.) Disclosure of intentions is important.
  • Stick to your themes. Stay within the scope of your blog.  
  • Use triumvirate of spam controls:
    • Akismet, spamKarma, Bad Behavior
    • Join the fight against comment spam! (She’s giving a call to arms.) Kill it dead.

 

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