Taking a page from Stephen Colbert’s playbook, a guy named Hammer is trying to monkey around with the way Google works in order to make himself the first search result for World’s Smartest Man.
I am relatively certain this isn’t the same Hammer who we can’t touch, although it remains unclear whether or not he will hurt ‘em, despite our entreaties for him to please don’t.
Here’s who else is playing:

To Your RSS Reader
To Your Technorati Favorites
To Your Del.icio.us
Could this guy possibly be too legit? And if in fact he is, will he ever quit?
Where’s the list? You have to publish the list, he won’t add you if you don’t publish the list. Hurry before he comes back to check. Hurry the Hammer is on his way!